Meet Felika Mahama, a University graduate who quit her full-time job to start a Mobile Car Wash business.
Like many children, Felika Mahama had several career paths she wanted to follow in the near future and one of such careers was a counselor and the others included Air Hostess and an Artist.
As she grew up, the dream switched to the law space, and this time around, she was very sure of it. Just like that, Felika set out to become a Lawyer, and every decision she took from that point was geared toward fulfilling that dream.
With Law still her goal, Felika decided to study a Language program first because she felt it was very vital to lawyers.
“I decided to get my first degree in Languages and Integrated Development Studies first before I further to do law. I wanted to have a good hold of various languages because as a Lawyer, being fluent in a number of languages is very vital”, she said.
After her first degree, she had her mandatory national service with the National Commission for Civic education and took up a number of roles after.
“I worked at Jogobu Company Limited for a year, Dacoph Shipping Company for another one year, moved to Wekplace also for a year and then I joined the youth in afforestation (Forestry Commission) for about four years”
Just after national service, Felika developed an interest in owning a washing bay but just like many businesses, she needed enough capital to do that.
Being well aware that she had not achieved the right financial standing yet, the young lady brainstormed ways to start on a small scale and she got just the right idea.
“I thought about the fact that a lot of businesses nowadays use delivery services to run their businesses and that was when the idea to start a mobile car washing business was birthed,” she told YEN.com.gh in an interview
The lady while appreciating her father’s support revealed that what keeps her going is her client’s encouagement.
“My dad has been very supportive and he keeps pushing me to keep moving and never to give up. He believes in the business.
“Most of the people I have worked with are always amazed by what I do. A lot of people have prayed for me and encouraged me to keep pushing so I believe I’m on the right path although it’s not easy at times,” she added.
As with any business, the young lady shared that the challenges she faces in her new business has got to do with the character of some clients and inadequate logistics.
“I sometimes meet mean and hostile people and it hurts to feel talked down on. I also have logistic challenges sometimes; breaking-down of vehicle, and washing machine. I have no stand-by vehicle nor machine hence when there is a break down, I’m not able to deliver when a customer calls“.
While advising potential business owners, Felika said: “My advice for anyone who intends to start their own business is that, they should be passionate, determined and focus. You should note that, people will be mean and talk down on you sometimes but you need to be patient and focus on your ultimate goal because when you let everything they say get to you, you might end up giving up.”
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